Bloomberg's big bet on the power of money
Posted on AllSides February 10th, 2020
From The Left
Michael Bloomberg’s prolific spending aims to make him as legitimate and familiar as his rivals. It also confronts two realities: President Trump is out-raising all the other Democrats with ease, and the Democratic National Committee is anemic.
Why it matters: Bloomberg is betting that enough exposure — through a $300m+ ad campaign and a non-traditional run that looks past the early four states — will make him competitive in Super Tuesday, and make all Democrats stronger in the general election.
He’s blowing through cash to create a parallel (or bigger)...