Why Snoop Dogg is making history with college football bowl game sponsorship

Before the start of the college football season in 2021, the NCAA published an annual handbook that listed what kinds of major sponsorships to ban from postseason bowl games. It was a morality policy for bowl game advertising. “Malt beverages, beer, wine and other alcoholic products” were forbidden, according to the handbook from 2021-22. Also banned were “nightclubs and other establishments that include adult entertainment and/or gambling.” In 2010, the International Bowl in Toronto was even forced to go out of business after the NCAA rejected its proposed title sponsorship...