Google Pledges to Destroy Browsing Data to Settle ‘Incognito’ Lawsuit

Google plans to destroy a trove of data that reflects millions of users’ web-browsing histories, part of a settlement of a lawsuit that alleged the company tracked millions of users without their knowledge. 

The class action, filed in 2020, accused Google of misleading users about how Chrome tracked the activity of anyone who used the private “Incognito” browsing option. The lawsuit alleged that Google’s marketing and privacy disclosures didn’t properly inform users of the kinds of data being collected, including details about which websites they viewed.