AI companies agree to limit election ‘deepfakes’ but fall short of ban

Leading artificial intelligence companies are planning to sign an “accord” committing to developing tech to identify, label and control AI-generated images, videos and audio recordings that aim to deceive voters ahead of crucial elections in multiple countries this year.

The agreement, developed by Google, Microsoft and Meta, as well as OpenAI, Adobe and TikTok, however, does not ban deceptive political AI content, according to a copy obtained by The Washington Post. X, previously Twitter, was not a signatory to the agreement.

Instead, the document amounts to a manifesto stating that...