Target’s Pride merchandise leads to sales slump

Target experienced a sales downturn in the second quarter amid ongoing consumer backlash from the retailer’s Pride and transgender merchandise. 

Comparable sales slipped 5.4% while the $24.8 billion in total revenue was 4.9% lower than last year. 

Negative reaction to Target’s Pride collection had a material impact on sales, Target CEO Brian Cornell said on a call with reporters. 

"As we navigate an ever-changing operating and social environment, we are applying what we learned" he added. 

Last month, Target confirmed "adjustments" to the Pride merchandising plans were underway after Fox News...