Study flags gender bias in Facebook's ads tools

Facebook users may not be learning about jobs for which they are qualified because the company’s tools can disproportionately direct ads to a particular gender “beyond what can be legally justified,” university researchers said in a study published on Friday.

According to the study, in one of three examples that generated similar results, Facebook targeted an Instacart delivery job ad to a female-heavy audience and a Domino’s Pizza delivery job ad to a male-heavy viewership.